Addictea

Addictea is a green tea bag outer packaging project designed to make a familiar daily product feel more intentional. The concept focuses on the quiet ritual of preparing tea, using packaging as a calm visual pause rather than a loud shelf object.

The design direction balances freshness and restraint: green cues communicate the tea category, while typography carries the identity with clarity and rhythm. Instead of relying on decorative excess, the package uses spacing, hierarchy, and simple brand marks to create a composed, contemporary presence.

The result is an outer package that feels clean, accessible, and brandable across future tea varieties while keeping the green tea product at the center.